What is Craft Beer?

The American Brewers Association defines an American “craft brewery” as “small, independent and traditional”, with a production size of less than 6,000,000 US beer barrels a year. The brewery cannot be more than 24% owned by another alcoholic beverage company that is not itself a craft brewery! So, basically we get some great tasting local beer made with the love of a delicious brew!

Craft breweries, also known as microbreweries, utilize different marketing strategies than those of large, mass-market breweries. These breweries offer products that speak for themselves based on quality and diversity, instead of gaining attention due to low price and advertising.

The Association of Brewers reported a total of 1,482 craft breweries in the U.S. as of July 31, 2009:

• 962 Brewpubs
• 456 Microbreweries
• 64 Regional Craft Breweries

That’s a lot of beer to taste!

Beers on the Boards

• 20 breweries and an all-day gourmet buffet beginning at 12:30 p.m.
•  Local NJ breweries including East Coast, Kane, Carton and Cricket Hill
• Regional favorites like Yards (PA) and Sixpoint (NY) and breweries from across the country (along with a handful of unique imports.)
• Buffet includes some cool beer-inspired fare and different beer/food pairings to sample.
• Get your tickets here: http://beerheads.ticketleap.com/beersontheboards/

“Like” Martell’s Tiki Bar on Facebook to stay up to date with all of our events, entertainment and promotions! Do it now so you’re on board when the summer hits and we really get to sipping those drinks in the sun!

• 26 Days until the Back to the Beach Party
• 126 Days until Memorial Day
• 149 Days until the First Day of Summer
• 163 Days until the 4^th of July

If you’re as excited as we all are for Summer 2012, then you have to come to the Back to the Beach party on February 18, to officially start this countdown to summer! The doors open at 8 p.m. and we’ll have all of your favorite drinks as well as a free buffet and OVERBOARD performs for all of you! To get this countdown started the right way, if you purchase a $500 Platinum Card, we will give you an extra $125 on your card! What better way to get over the winter weather than to start celebrating the summer?!

If you’re a Tiki Bar lover, this is a great deal for you! It’s also a great reason to come out and party with all of us! “Like” us on Facebook to stay up to date with us as we count down to the summer and start preparing for the 2012 beach season! In the mean time, get your new bathing suits, sunglasses, towels and whatever else you need to complete that beach style! We will see you in 26 days!

Have you heard the old adage, “Where you spend New Year’s Eve is where you’ll spend the rest of the year?” Spend New Year’s Eve at Martell’s Tiki Bar and you’ll spend the rest of the year (especially the summer,) partying with us! The doors at Martell’s open at 8pm on New Year’s Eve for a party you’ll remember forever! Can you think of a better way to say goodbye to 2011 and hello to 2012 than to party in your favorite summertime spot? We sure can’t!

Your $25 ticket gets you so much at Martell’s Tiki Bar New Year’s Eve Party! Enjoy a complete dinner buffet for the New Year that includes hors d’oeuvres and entrées! We even have a limited reserve seating for parties of 6 or more!  Don’t forget to order your tickets early to be sure you’ll be able to ring in the New Year with us! To make it easy, you can order them right online! We know you’ll enjoy our live entertainment all night with the Mike Dalton Band and DJ Rob rocking you into the New Year!

What’s a New Year’s Eve party without champagne? At Martell’s, we’re having a huge champagne toast at midnight to toast 2012 and all the great times we’re looking forward to having with you! Still missing something? We’ve got you covered! We’re giving out tons of party favors so you can cheer in the New Year! Don’t forget we’re having giveaways as well at this can’t-miss New Year’s Eve bash!

At Martell’s Tiki Bar, we can’t wait for 2012, and we’re looking forward to counting down to the New Year with you! Order your tickets now and come enjoy a fantastic dinner buffet, drink specials and live entertainment all night! ‘Like’ Martell’s Tiki Bar on Facebook for more information on our restaurant and to see out calendar of upcoming events!

Halloween is right around the corner and if you’re looking for a Halloween party to go to, we have three! We’re kicking off Halloween a week early on Saturday October 22^nd with WJRZ 100.1FM’s Magic 100 Halloween Party. We’ve got free food and games as well as RPM performing live! It wouldn’t be Halloween without a costume contest, put on your best costume for the chance to win cash prizes. The party has just begun because we’re still in the Halloween party mode the following weekend! Friday October 28^th is Hawk 105.7FM’s The HAWK Halloween Party and we aren’t stopping there. We’re rounding out Halloween weekend with WRAT 95.9FM RAT’s 15^th Annual Haunted Halloween Party. The party starts at 8pm on Saturday October 29^th and goes until 1am! With live music from Daddy Pop, free food, and of course a costume contest for cash and prizes, you know you’ll be celebrating Halloween in style at Martell’s!

Make sure you don’t miss our New Year’s Eve party! On December 31^st we’ll be ringing in the New Year at Martell’s. There’s going to be a great buffet included in your $25 cover charge so make sure you put it on your calendar now. As always, we’ll have live entertainment with DJ Rob and the Mike Dalton Trio. There’s no better way to bring in the New Year than at your favorite hot spot, Martell’s Tiki Bar!

We’re having our Platinum Card Party this year on Saturday February 18^th. At the party you can renew or purchase your Platinum Club Card and receive a special discount just for party-goers! We’ll have great entertainment as well. If you don’t know what our Platinum Card is, you’re missing out! With a Platinum Club Card you beat the lines at Martell’s with Club Courtesy and bring along 3 of your guests. Once you get in our doors, you can use your card to purchase food, drinks, tickets and merchandise with the funds you’ve placed on the card. Using your card is great because you get a 10% discount on all your purchases!

Martell’s Tiki Bar always has the greatest parties and you won’t be disappointed with these coming up! Make sure you mark your calendar and head over to Martell’s for fun you’ll never forget! ‘Like’ us on Facebook for more information as well as specials and promotions! See you there!

The biggest news on the Jersey Shore was Mother Nature making a few appearances on the east coast. On August 23, an earthquake hit Virginia and the 5.9 magnitude quake stretched throughout the east coast including New Jersey, New York and North Carolina. Many ocean side residents couldn’t believe what was happening, and although the tremor didn’t last long, we will never forget it!

Hurricane Irene came around only a few days later on August 27. Irene was the first hurricane to hit the land of New Jersey since 1903! From the Carolinas to Little Egg Inlet all the way to Vermont, the affects of the hurricane resulted in severe flooding, road erosion and power outages across the east coast. Martell’s Tiki Bar survived the storm, proudly!

Kim Kardashian and Kris Humphries tied the knot on August 20. 400 guests joined the couple for the Old Hollywood themed wedding. Vera Wang designed not only the wedding dress, but the reception dress for the affair. The two then scampered off to Italy for a honeymoon!

We bet you remember where you were when you heard the news of Amy Winehouse. The English singer songwriter was found in her home on July 23. In August, her Back to Black album became the best selling album of the 21^st Century in the UK.

Chart Toppers – According to the Billboard charts, these were the top 5 songs of the summer of 2011:

1. Party Rock Anthem – LMFAO
2. Give Me Everything – Pitbull ft. Ne-Yo
3. Rolling in the Deep – Adele
4. Super Bass – Nicki Minaj
5. Last Friday Night (T.G.I.F) – Katy Perry

Did you happen to get to the movies on those rainy days? Here’s a recap of the top movies from this summer: Bridesmaids, The Hangover II, Transformers: Dark of the Moon, Harry Potter and the Deathly Hallows: Part 2 and Crazy Stupid Love!

This summer was quite interesting, and it was a blast having all of you come party with us! We had some beautiful days on the ocean and we braved the natural disasters! We would like to hear what you’re favorite moments of the summer were! Let us know on our Facebook page and stay up to date with events happening year round at Martell’s!

Let’s take a closer look at some patrons of Martell’s to get an idea of who you might find there and get their thoughts on the Tiki Bar.

If you think the Tiki Bar is only for college kids, think again! Judy, 47, from Sussex County, NJ, loves Martell’s!

How many times have you been to Martell’s Tiki Bar? We’ve probably been about six or seven times.

What month or day of the week do you tend to visit? Usually in May and September on any day of the week.

What do you like about the Tiki Bar? We love to sit far out over the ocean or right up on the boardwalk to people watch.

What do you usually order at Martell’s? They have awesome tuna bites! My favorite drinks at Tiki Bar are probably a Mojito or Southern Comfort and Lime!

Lindsey, 29, from Bridgewater, NJ loves the beach front atmosphere at Tiki Bar.

How many times have you been to Martell’s Tiki Bar? I have been there at least three times.

What month or day of the week do you tend to visit? We have gone on Fridays and Saturdays in June and July.

What do you like about the Tiki Bar? I like the location, outdoor seating and general atmosphere.

What do you usually order at Martell’s? We usually order drinks and dinner. I love all of their mixed drinks! They’re my favorite.

If you have been to Martell’s and missed the Tiki Bar, it is centrally located within Martell’s. Grab a stool and get a view of the beach and the band stage. Martell’s Tiki Bar also features the dance floor that has been voted “Best of the Best” Dance Floors for Monmouth and Ocean Counties in Asbury Park Presses Reader Choice Award!

Wherever you’re coming from, and whatever your age, there is something to enjoy about Martell’s Tiki Bar. Whether you’re coming with a car load of friends or enjoying a dinner with your significant other or family, the beautiful relaxing atmosphere is something you can’t miss. Martell’s provides accommodation suggestions for all of the out-of-towners.

“ My first time at Tiki I fell in love with Tiki Juice and the beautiful women. There is nothing better than a sunny Saturday at Martell’s.” – Michael P., Clark, NJ.

“I love the raw bar at Tiki Bar. The oysters, u-peels and clams are so fresh the keep me coming back.  I also love the raw bar shooters. Def something to try out.” – Joelle S., Lyndhurst, NJ.

“My favorite thing about Tiki is getting a freshly squeezed orange juice screw driver  and being able to take it and relax on the beach. It’s my paradise at the Jersey Shore.” – Camille M., Parsippany NJ.

“For me it was the live music. I love being right on the beach with live music to set the scene. It just makes for an awesome vibe.” Meg B., Glassboro, NJ.

As for you guys who’ve made to Martell’s before, please share with us your first experience at Tiki Bar and/or what’s your favorite thing about us that keeps you coming back below!

Traditionally made with tequila, lime juice and triple sec this cocktail can be served up, rocks, frozen, salt, no salt, but don’t ever forget to top it off with a fresh lime wheel.  Even with all of these variations on a simple cocktail there has been a lot of growth since the 1930’s origination.  Martell’s Tiki Bar in Point Pleasant, NJ has done the margarita quite a justice.  We feature a variety of flavored margaritas that feature our own twist made with the finest tequila.

The ladies favorite seems to be the Lava Lamp Margarita.  We mix up Cuervo Gold Tequila, Triple Sec, sour mix and Chambord Liquor.  The extra kick adds a raspberry flavor along with the lavender liquor making the drink look even more appealing.

For the gentleman who is looking for a tropical treat we offer the Green Coconut Margarita.  We really vamp this one up with melon liquor, coconut rum and sour mix.  The glowing green glass will make you hard to miss on the Jersey Shore.

Our Blue Moon Margarita is similar to the traditional with an added blue tint to make it unique.  We use Cuervo Gold, lime juice, sour mix and Blue Curacao.  You’ll never be standing alone with your Blue Moon margarita in hand.

If you are looking to treat yourself to a top shelf drink the Ultimate Orange Margarita is your best bet.  A mixture of the finest—1800 Tequila, Cointreau, Grand Mariner, our famous fresh-squeezed orange juice and sour mix.  Request Margaritaville from one of our amazing live bands that play daily and enjoy!

Martell’s Tiki Bar opens full time once the weather gets nice out, so get ready to come on in and try one of these tempting libations.  If you’re not into the margarita mix we offer a full selection of beverages to satisfy any thirst.  Fresh squeezed and Tiki Tea are crowd favorites so be sure to try those as well! Check out our food and beverage menu online for a full view of what we have to offer the Jersey Shore and let us know what your favorite is!